PopSugar is an online celebrity gossip and entertainment magazine from Sugar Publishing. The website has been around since 2005. As a popular source of what is hot among today’s trendsetters, it is no surprise that the company is also in the monthly subscription box niche. PopSugar’s monthly discovery program is aptly named the Must Have Box.

Must Have offers a little of everything with a target market of 18 to 40-year-old women. In each month’s shipment there are hand-picked goodies relating to fashion, beauty, fitness, home décor and more. Monthly boxes include full-size products and premium samples.

There is a Must Have referral program available that will allow subscribers to earn free box credits. Two referrals will earn you one free month, five referrals will earn you 3 free months and 10 referrals will earn you 6 free months. You must have an active account to participate in the referral program.

The average retail value of a Must Have box is over $100. With a monthly charge of $35 (free shipping), this is an excellent deal. As with many programs, monthly shipments tend to be themed. The January 2013 Must Have box was curated with a common New Year’s resolution in mind – fitness. The box included a stability ball, healthy snacks, a lip gloss, a watch and a Casetagram gift card.  The December 2012 box included Bodum Bistro Mugs, Pinch Provisions Minimergency Kit, Rent the Runway discount, GoSwype, Jaboneria Marianella Soap, Tea Forte sampler and Bogdon’s Peppermint Poles. As you can see, these boxes include a wide variety of items and go beyond beauty products.

If you can’t decide whether to purchase a beauty box, foodie box or fitness box, a Must Have box may be for you. It may be one of the more expensive options, but the value is definitely there. And the variety is there as well. It appears as though most boxes are curated to cover the following categories; home, fashion, tech, beauty and food. That makes Must Have a well-rounded choice for most active, on-the-go women.

Get more information or order your Must Have box on the PopSugar website. 

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Angie Nelson