Today’s edition of Behind the Box is with Hamptons Lane. This is a foodie subscription offering high quality artisan foods in their monthly themed boxes. Past boxes have included Best in BBQ, Taste of Tuscany and more. It’s another double decker day. Listen in on our interview below and then hop over to a review of the recent April box.
What made you decide to start a subscription box service?
We have always been interested in a subscription business, as it allows us to have a much more intimate on-going relationship with our members. We can learn from them, improve, and play a rather big role in their daily lives by sending something new once a month. With that in mind, there is nothing more intimate than food, cooking, and entertaining in your own home and kitchen. so enhancing that area of members’ lives on a monthly basis and inviting them to try new things and explore new flavors is a really fun journey.
How did you choose your subscription niche?
You’ve probably noticed by now that there is a plethora of artisan food boxes out there — some in ingredients, some in snacks, some regional — but we noticed a huge gap when it comes to entertaining and sharing your meals and culinary discoveries with friends and family. Our boxes bring together kitchen tools, table top items, and foods or flavors that are inherently shareable because of their design, innovative functionality, amazing history, or artisan story. Each piece is unique and better when enjoyed together.
How do you source the products that will be included each month?
So many different ways! Once we decide on a very general theme, we start to research what is it about that place or that holiday or that cuisine that makes it notable or special. Usually there is one, maybe two things that are essential to include, and then we build from there. We look for award winners, we test ingredients and foods against similar items to gurantee they really are the best, and we get cooking. Our friends love to turn us on to a new flavor they have tried, and when we try something great out in retaurants in NYC or other countries, we start asking questions about where it came from. Most importantly, we look to the locals for what they value — they know their traditions and cuisine the best, so we find their favorites tend to be standouts. As we do more research and try more products, our themes narrow and we find the right angle for exploring that region or holiday.
What was your biggest surprise – good or bad – with your new business?
Sourcing is HARD! We are commited to keeping our boxes at an amazing value for our members, but sometimes that means we can’t include an item we love because they are cost-prohibitive. That being said, we never opt for a cheaper version of the best product — we would rather scrap it altogether and find something new. Often this means reinventing the theme or finding a new angle. As we grow, we hope to make our boxes an even better value as we will have more purchasing power. Additionally, working with products from overseas can have some complications, but we know that our members can get only get access to these items through us, so it’s a priority to do that well.
Where do you see your business five years from now? Any changes in the works?
We plan to expand into an online store as well so that our members are not limited to the items that we can send them in our boxes. Each month, there are a handful of other products that don’t make the cut because they are too expensive, too breakable, or have too low production volume. Our members will have the ability to purchase these items in our store. Additionally, they will be able to upgrade their boxes. For example, if they love the teacups we send them, they could have the complete set with a kettle sent as well for an additional charge.
Thanks to Emily (Chief Curation Officer) for answering my questions. Now let’s check out that review.
P.S. You can also go to Hamptons Lane now. Use my referral link to receive $10 off your first box.Enter text here to go at the beginning and/or end of your posts...