Cypress & 5th is a subscription service I just recently uncovered. This is a women’s clothing service, but with a twist. Unlike many of the current options out there, you know exactly what you will be paying each month ($74.95) and you get two choose the items to receive from your personalized Dressing Room.
Today I am hitting you with a one-two punch. Here you can read the interview with the fabulously funny ladies behind Cypress & 5th, then I will send you over to a full review on the signup process and clothes I received.
What made you decide to start a subscription box service?
Annie and I constantly spend way too much time looking for amazing fashion deals. We were kind of raised to shop. Our mom would take us on weekly shopping excursions and all our vacations were planned around where the best place to shop was. Naturally, we both went into the fashion industry: Annie as a working model and I am a stylist. Even though we consider ourselves expert shoppers, sometimes it’s still overwhelming for us to rummage and search and look and find. We can only image what it’s like for people whose childhood didn’t revolve around shopping as their primary exercise. That is when I thought of this eCommerce that evolved into a subscription box service were we make it easier for people to find great styles at even better prices with half the headache.
How did you choose your subscription niche?
There is a lack of subscription services for women’s fashion apparel. The ones that do offer clothing, you don’t know what you are getting as far as clothing styles and pricing. You pay for the fee and hope there is something you like at your right price point. With us, you only pay when you want to purchase and you only purchase after you see what we have chosen for you. Also, if you don’t see a full top/bottom/accessory combo, let us know and we will work with you in getting what you do want! We are all about customer happiness!
Do you work out of your home or an offsite location?
We work out of Annie’s house. We’ve converted her guest room into our office, warehouse and home movie theater where we place Disney movies non stop.
How long did it take between idea and official launch?
It took a good 8 months from idea to launch. We didn’t realize how thorough you have to be when you are starting a new business. So we are super grateful that we have well informed friends in all aspects of careers that helped us with: legal, financial, developmental,… and emotional support. There are tons of details that have to be covered and even after you “open shop” there are things that still need to be done. It is never ending.
How do you source the products that will be included each month?
We are big on looking for unique pieces. We scourer the vast internet, various markets and sometimes we stalk people (not in a creepy way). Recently we made some really awesome connections with accessory designers and we will have great collaborations. One of the companies, Costume Party, gets her accessories hand made in South America. Another company, Frolick Jewelry, is one of our favorite accessories designer! She is going to be designing a line just for Cypress & 5th. Her jewelry has been seen in multiple publications (Lucky, InTouch, Marie Claire and etc) and on celebrities like Chelsea Handler.
What marketing avenues do you use to get the word out? Any memorable successes or failures?
Annie and I were big on growing this organically and really focusing on our
customers. We do a lot of social media which has really helped with exposure. Also being featured on blogs such as this has really helped us reach more people.
What was your biggest surprise – good or bad – with your new business?
How many different hats we each have to wear on a daily basis. When we started this venture Annie was going to do operations and I was going to be the creative thinker. Well, that didn’t stick for too long. Every day it changes, one day Annie is a photographer and then another she is an accountant. We never know what we will be tackling but we sure are learning.
What would you change if you had to start over?
My partner… I kid I kid. She’s my sister so I can’t really return her.
Where do you see your business five years from now? Any changes in the works?
In the long run, we hope to be able to develop a tiered membership plan where we can offer a variety of quantities and qualities of clothing and accessories. As for the time being, we are reconfiguring the site to offer a 2 tops option to members that just can’t seem to find the perfect bottom.